"The difference between a product and a brand is that a brand has a story to tell."  - Peter Stocker/Story

Our Branding Philosophy

We craft new brands, new brand behavior, and train your team to be good stewards of your ongoing brand development. We do this by:

  • Transforming good ideas into low-risk, high-impact brands.
  • Equipping development teams with the tools to build and maintain their brand "soul."
  • Adding "brand value" and "emotional value" to product value for increased revenue.
  • Establishing a protocol for modeling brand behavior.

Our Strategy:

  • Change not just attitudes, but also behavior.
  • Use the power of "brand" to increase GMROI as well as recognition.
  • Find and enhance brand assets and authenticity.