"The difference between a product and a brand is that a brand has a story to tell."  - Peter Stocker/Story
Story for Amazon Mom

Story for Amazon Mom

Amazon's ability to identify and take action on a retail opportunity is remarkable. We were engaged to create a brand within a brand for Amazon that would be a mom-specific retail storefront. Effectively shrinking the vast Amazon retail experience into a specialty store that is defined and specific to what moms need. Our creative strategy was to add a friendly soul and personality to the "mom" experience.

Story for Amazon Mom