"The difference between a product and a brand is that a brand has a story to tell."  - Peter Stocker/Story
Story for Bikesport

Story for Bikesport

Bikesport is an established brand with an evolved, new look and brand experience. Our client wanted to take the idea of the neighborhood bike store and make it current and highly relevant to the growing number of young adults moving into condos and apartments surrounding the shop. The switch to a more editorial e-commerce website is a fairly new idea in bicycle retail and one we'll continue to develop and adjust.

Story for Bikesport