"The difference between a product and a brand is that a brand has a story to tell."  - Peter Stocker/Story
Story for Boomerang

Story for Boomerang

The Boomerang brand of audio tapes has long been a favorite of kids and parents but a bit of a secret. As well, the visual communication of the brand wasn't living up to the organic creativity of its creator. We spent several months creating a hand-made visual language for Boomerang and left Dave, it’s creator, to what he does best, making great tapes for kids.

Story for Boomerang