"The difference between a product and a brand is that a brand has a story to tell."  - Peter Stocker/Story

Story for Bourbon Coffee

Bourbon Coffee represents two very important milestones; it is the first barista coffee shop in Rwanda, and the first coffee shop from Rwanda to have stores here in the U.S. We met Bourbon's founder, Arthur Karuletwa very early on in the development of the brand and over the course of the project provided brand design and development, as well as a huge volume of retail product and packaging. It’s where we also learned the ins and outs of international shipping.