"The difference between a product and a brand is that a brand has a story to tell."  - Peter Stocker/Story
Story for Giant Magnet

Story for Giant Magnet

Our assignment was to develop a name and identity that captured the behavior of this international non-profit entertainment brand. The brand's mission was to expand their audience beyond school children to include teens and adults. The product of the brand was to bring unusual and talented performers from all points on the globe to Seattle once a year for this cultural and performance based festival. Hence our name of Giant Magnet.

Story for Giant Magnet