"The difference between a product and a brand is that a brand has a story to tell."  - Peter Stocker/Story
Story for Jcoco

Story for Jcoco

Inspired by the elegant simplicity they saw in the fashion industry, Seattle Chocolates engaged us to create a logo, identity and packaging around their new concept of chocolate bars, Jcoco. Priced to compete at the very high end of the category we were free to work with subtle refinements to a classic creative direction. We specified a highly sueded finish for the boxes to give a fabric-like hand feel. We used a subtle yet powerful copper foil stamp to reference another material borrowed from the fashion world. To emphatically drive home the inspiration for Jcoco, authentic, retro model cards became a nice surprise when you opened the package.

Story for Jcoco