"The difference between a product and a brand is that a brand has a story to tell."  - Peter Stocker/Story
Story for Needs

Story for Needs

Needs was developed as a high concept solution to the unsophisticated world of sundries gift shops. Anchored in Bellevue Place outside Seattle, Needs created a platform for a deli and sundries retail store that would be stocked with better goods and better brands matching the retail neighborhood and guests of the adjacent Hyatt Hotel.

Story for Needs