"The difference between a product and a brand is that a brand has a story to tell."  - Peter Stocker/Story
Story for Second Use

Story for Second Use

Second Use is a mature Seattle brand that has been a model for other building recycling companies across the country. With a completely modern operational system and business plan, the brand's move to a more highly visible location warranted a new look. Mirroring the hard-working culture of Second Use we developed a new creative direction that resonated a construction heritage, yet was brighter and cleaner then before. Creating clear navigation and brand messaging amongst a warehouse full of materials, fixtures and architectural bits and pieces.

Story for Second Use