"The difference between a product and a brand is that a brand has a story to tell."  - Peter Stocker/Story
Story for Shore

Story for Shore

The Shore brand is centered around a consumer-centric concept; The surf-beach lifestyle can be an upscale, high-quality experience. Shore's retail neighbors sell everything from neon swim trunks to shark teeth necklaces and inflatable reptiles. The vision of Shore couldn't be more different. Shore creates an entire brand experience, a lasting lifestyle that the young at heart, adult consumer and their families and friends can enjoy.

Story for Shore