"The difference between a product and a brand is that a brand has a story to tell."  - Peter Stocker/Story

Peter Stocker - Principal/CEO

Peter brings 22 years of brand development and design experience to each and every project we take on (the benefit of being a boutique-sized firm). He has an extensive background in developing brands for the consumer, retail marketplace and leading the rehabilitation of underdeveloped national and international brands. Peter has designed and managed the development of brand environments that include freestanding store design, restaurants, trade show exhibits, and all range of printed and web-based communication. He has been integral in the launch of brands such as Cranium, Blue C Sushi, Scene It?, Bourbon Coffee, Shore and his house brand, Komforte Chockolates. He continues to work closely with Amazon.com on many of its in-house brands including Kindle and AmazonFresh. Other retail brand experience has including brand design and strategy for Caterpillar, Victorinox-Swiss Army, Haggar, Tommy Bahama and Unionbay.